When our phone rings at 4 Over 4, we always get pretty excited knowing that once we answer the phone, the client’s needs and answers will be fulfilled by our award winning team. To talk about this piece is a little different. You see, radio personality, Shawn Sierra contacted us as soon as he was selected as one of the key radio host of the new show S & M in the Morning…which, by the way can be heard Monday through Friday at 6am-9am on 95.9FM in Chicago. He was very specific in how he wanted his business cards to look and the image they were to portray. This was a big step for him, and for us so we had to make it happen…not to mention, he needed his cards the very next day for an event…whew, no pressure, right…wrong!!!
One of our designers was able to setup a design call, map everything out and came up with some really fancy smancy ideas. She thought it would be a great idea to put a billboard on the back of the card as part of the latest announcement of the newest sports talk show and couldn’t wait to present it to the client. He super loved the front of the card but when he saw the back, he was not so fond of the proposed direction. Talk about shocked. But after he explained why he was opposed to the big ass billboard on the back, our designer understood. She then took a different direction that ended up being a hit with Shawn! We finally nailed it in a short amount of time. After getting Shawn’s thumbs up, the digital design was quickly sent to production just in time for it to make it for next day delivery. Oh, did I mention that she almost missed the cutoff time? Well, yeah, she almost missed the cutoff time.
The next day around late afternoon, Shawn received his cards in time for the event that he was scheduled for an on air appearance! Even though the client didn’t see our team sweating and running around trying to make it happen for a tight deadline, we still needed drinks afterward to celebrate another satisfied customer!
The end of the beginning…